Floating Cable Tanks

Company Branding

Floating Cable Tanks offer a turnkey logistics package to the cable industry worldwide providing innovative cable transport and storage services. The idea behind Floating Cable Tanks is just that, a floating tank that is used to store and transport cable all over the world.

We helped FCT to develop a brandmark that was evocative of the product from the circular icon with incoming cable to the split level of the typography indicating a floating or submerging of the lettersĀ  below the waterline, just like the tanks themselves.